About CrossRoads Cars

Welcome to CrossRoads Automotive Group, Inc. Come experience a different vehicle buying experience built around you the customer. It’s our goal to provide you with an excellent vehicle purchase experience. We have been very blessed and have grown quickly. We have done that by focusing on 3 core principles: God, hiring great people and large new vehicle inventories at our state of the art facilities. We understand that you have plenty of choices as a consumer for your vehicle needs, both buying them and servicing them. There is a reason why tens of thousands of people each year have discovered CrossRoads Automotive Group. Thank you for checking out our website and thank you for choosing us for your automotive needs.

Mission Statement

Our responsibility is to be a leader in the marketplace, not just in terms of units and numbers, but how each and every customer perceives his or her experience with CrossRoads Automotive Group. We will run a Christian organization guided by the principles of care and compassion for our fellow employees and their families in the belief that secure, happy staff members will provide to our customers the treatment they deserve and expect.

CrossRoads Timeline


Founded in July, 1996 - The first CrossRoads Ford store opened on Buck Jones Road in Cary, North Carolina. With our talented team of people, stocking large new vehicle inventory and our Christian Values, CrossRoads Ford in Cary soon grew into one of the premier Ford Stores in the nation.

1998 - We created our first warehouse showroom concept from and old grocery store in Cary. This building became our CrossRoads Ford Truck Center housing over 100 trucks and SUVs.


January, 2000 - We acquired our 2nd Ford store in Wake Forest, NC becoming CrossRoads Ford of Wake Forest.

Summer, 2001 - CrossRoads of Cary became the #2 volume Ford Dealership in the country.

April, 2002 - Acquired our first INFINITI franchise which is CrossRoads INFINITI of Raleigh.

August, 2004 - Start CrossRoads Christian Academy in Henderson, NC.

January, 2006 - Expanded into Virginia acquiring Ford, Chrysler, Jeep and Dodge franchises in Petersburg, Virginia.

June, 2006 - Built what is now the largest Ford showroom in the country, a 3-acre showroom on Walnut Street in Cary with over 300 new vehicles inside all unlocked ready for you to explore.

April, 2007 - Acquired Ford franchise in Morganton, North Carolina becoming CrossRoads Ford Lincoln Mercury.

October, 2007 - Acquired Ford franchise in Kernersville, North Carolina becoming CrossRoads Ford of Kernersville.

August, 2007 - CrossRoads was awarded a new Nissan franchise and opened CrossRoads Nissan of Wake Forest.

October, 2008 - CrossRoads Ford acquires the Mercedes-Benz, Volvo, Porsche, Jaguar and Land Rover franchise in Roanoke, VA becoming CrossRoads Of Roanoke.

October, 2008 - CrossRoads Ford acquires the Mercedes-Benz, Volvo, Lincoln, BMW and BMW Motorcycle franchise in Lynchburg, VA becoming CrossRoads Of Lynchburg.


March, 2010 - Acquired Ford franchise in Sanford, North Carolin becoming CrossRoads Ford of Sanford.

August, 2010 - Acquired Nissan franchise in Hickory, North Carolina becoming CrossRoads Nissan of Hickory.

March, 2011 - Was awarded a new INFINITI franchise in Roanoke, Virginia and added CrossRoads INFINITI of Roanoke to our Roanoke complex.

August, 2012 - Acquired Ford and Kia franchises in Indian Trail, NC.

November, 2012 - Opened New Quick Lane Service Center in Wake Forest, NC.

December, 2012 - Opened New INFINITI point in Apex, NC.

August, 2013 - Acquired Ford and Lincoln franchises in Southern Pines, NC.

June, 2014 - Acquired Ford franchise in Fuquay-Varina, NC.

June, 2014 - Acquired Ford and Lincoln franchises in Shelby, NC.

August, 2016 - Acquired Ford and Lincoln franchises in Lumberton, NC.

October, 2016 - New Quick Lane Service Center Opened in Prince George, Virginia.

December, 2016 - CrossRoads Ford acquires the Ford franchise in South Boston, Virginia becoming CrossRoads Ford South Boston.

July, 2017 - CrossroadsCars PreOwned of Wake Forest opened in Wake Forest, NC.

December, 2017 – Quick Lane Tire & Auto Center opened in Apex, NC.

February, 2018 – CrossRoads Ford acquires the Ford franchise in Pittsboro, NC becoming CrossRoads Ford Pittsboro.

September, 2018 – CrossRoads Ford acquires the Ford franchise in Henderson, NC becoming CrossRoads Ford Henderson.

September, 2019 – CrossRoads Ford acquires the Ford franchise in Dunn-Benson, NC becoming CrossRoads Ford Dunn-Benson.

December, 2019 – CrossRoads Ford Cary moves location to CrossRoads Ford Apex.

February, 2020 – CrossRoads Ford acquires Ken Wilson Ford in Canton, NC.

Boyd GM Oxford

CrossRoads Nissan Sanford

CrossRoads Nissan Hickory

CrossRoads Ford Fuquay-Varina

CrossRoads Ford Prince George

Boyd Ford Oxford

CrossRoads Quick Lane Apex

Boyd Auto Oxford

Crossroads INFINITI of Apex

CrossRoads Chrysler Jeep Dodge Ram

Boyd Honda Oxford

CrossRoads Ford Wake Forest

CrossRoads Ford Lincoln Southern Pines

CrossRoads Ford Indian Trail

CrossRoads Ford of Apex

CrossRoads Ford Kernersville

CrossRoads Ford Prince George

CrossRoads Ford Lincoln Morganton

CrossRoads Mazda

CrossRoads Ford Sanford

CrossRoads Nissan Wake Forest

Crossroads INFINITI of Raleigh

CrossRoads Ford South Boston

Classic Ford Lincoln Shelby

CrossRoads Lumberton Ford Lincoln

CrossRoads Ford Pittsboro

CrossRoads Ford Henderson

CrossRoads Ford Dunn-Benson

Ken Wilson Ford